The SKY Sotheby's Difference
My goal is to provide you with world class service, maximum exposure and a head ache free experience in the sale of your property. Relax with the peace of mind that comes when working with one of the area's top professional agents who is backed by the best luxury real estate firm in Sarasota. We will follow a proven, systematic and successful formula to get your home sold for top dollar.
Expert Valuation
- This is a very important step in the selling of your home. Pricing your property is the most important aspect of selling your home.
- Analyze other properties - Your properties value depends on similar homes that have recently sold. We will also look at what is currently for sale and under contract.
- Determine asking price - Seller chooses asking price based on thorough analysis of the market conditions and comparable properties that are actively for sale, under contract and ones recently sold.
Preparing Your Property and Systematic Marketing Plan
- Staging your property - an interior design consultant will visit your home and offer staging advice to present your property in the best possible light. The buyers first impression is very important. Homes that show well sell for more money.
- Professional Photographs and Virtual Tour - All properties listed get the benefit of professionally taken photographs and virtual tours. With almost 8 out of 10 buyers starting on the internet to find their next home this is a very important part of the marketing plan. You won't find blurry or dark photos in any of our advertisements.
- Previewing - All SKY Sotheby's International Realty agents will visit your home and offer recommendations to make your property more marketable.
- Property brochures - Our marketing department produces gorgeous high quality glossy property brochures highlighting all of your home's features to be displayed in the property for potential buyers.
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Internet Presence
Recent National Association of Realtor statistics show that 77% of home buyers start their search on the internet. Your home will be presented on the following websites:
- TheSarasotaMLS.com - My website is one of the busiest and most visible real estate websites in Sarasota. This site receives hundreds of visitors a day. Read more about this website in this Sarasota Herald Tribune article.
- SkySothebys.com - A gorgeous website that offers visitors a look at all of the luxury properties for sale in Sarasota and Manatee counties.
- SothebysRealty.com - A worldwide leader in luxury real estate. This website is visited by thousands from all over the world.
- SarasotaHerald.com - Our properties for sale are highly visible on this website.
- Realtor.com - Your home will be featured on the most visited real estate website in the country
- NewYorkTimes.com - Homes are displayed on this highly visited website.
MLS (Multiple Listing Service)
- Your home will placed on the Sarasota MLS and Manatee county MLS. The professional photographs and virtual tour taken of your property will be available to all Sarasota and Manatee county Realtors. This will employ thousands of agents to sell your property.
Direct Marketing
- Photos and details of your property will be blast emailed to over 4,000 Realtors in Sarasota.
- Professionally designed full color glossy mailers detailing your home with photographs will be mailed to target areas to showcase and expose your home.
Advertising in various publications
Your home may be placed in any of these publications:
- The Wall Street Journal - Display your luxury home in this highly read newspaper.
- Sotheby's Preview Magazine - With a circulation of over 80,000 this publication targets the high end luxury home buyer.
- The Observer Newspapers - This exposes your property to a very specific target. Since the paper comes out every week it provides a longer shelf life.
- Robb Report Vacation Homes Magazine - With a circulation of nearly 100,000 this magazine will provide beautiful color photos and details of your home to one of the wealthiest group of people in the country.
Sotheby's Image and Awareness
The Sotheby's International Realty network is made up of leading residential brokerages located in the most beautiful and highly-desired locations in the world. The Sotheby's auction house has a reputation for the valuation of fine possessions. Following this tradition in exceptional real estate and professional seller services, brokerages within the Sotheby's International Realty network represent many of the world's luxury properties.
- A global network accessing a far-reaching qualified client base
- Time-tested appraisal, sales and marketing experience
- An international sales force of associates with local knowledge
- Proprietary print marketing and advertising programs
- A compelling web site driven by a powerful brand
- Strong connections with the clients of Sotheby's auction house
Sotheby's International Realty branded property advertising in newspapers and magazines, from high reach vehicles like The Wall Street Journal Global Edition and The New York Times Magazine, to highly targeted publications such as Sotheby’s Preview, Architectural Digest, Departures, Four Seasons, Wine Spectator and The Robb Report Vacation Homes.
Centralized Showing Services
- The easier you make it for other agents to see your property the more likely they will show it. SKY Sotheby's employs a professional nationwide call center to arrange all showings of your property.
- A full time, live telephone and web support for agents to schedule showings. Other Realtors love to show our listings because of the ease.
- Broker accompanied showings - If desired I can accompany all showings of your home.
Yard Signs
- A SKY Sotheby's International Realty yard sign will be used to market your home on local level. Some of the best prospects come from this advertising medium.
Communication
- The biggest complaint most people have in the sales process is the lack of communication with their Realtor.
- Weekly updates - I will contact you weekly via telephone or emails to discuss current market conditions, marketing plan, showing feedback, area sales and possible price adjustments.
From Contract to Closing
- Qualifying the buyer - I will prevent an unqualified buyer from tying up your property for weeks or months.
- Presenting offers - I will present all offers in a timely manner.
- Negotiate the offer - I will negotiate on your behalf to obtain the highest possible price with the best terms.
- Finalize the closing - I will be involved throughout the entire closing process to make sure everything runs smoothly.
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